LOGO + BRAND IDENTITY

+PRODUCT PACKAGING +ADVERTISING MATERIALS +SALES TOOLS

Who knew LED technology paired with clean & natural ingredients could reveal younger, more youthful skin? retro co. did, and needed a brand to match it’s unique take on the multi-billion dollar beauty industry.

Over a span of 3 months, retro co. needed a bold brandmark, a full brand identity, and various product package designs to support the aggressive launch of this direct-sales company.

Creating a stand-out beauty brand in the crowded marketplace proved to be a challenge, a challenge that was met and overcome with the help of the visionary leaders of retro co.

DISCOVERY PROCESS

Launching a new brand takes a lot of guts, and a lot of company introspective searching. The founders of retro co. were already familiar with beauty brands, and they wanted to build a playful & visual brand that spoke to them.

Love Every Day (LED)

At the core of retro co. are hundreds of lights – red and UV LEDs, proven to stimulate skin rejuvenation at the cellular and surface level. The brand needed to uphold a time when skincare was simple, but integrate this emerging technology effortlessly.

Playful Illustrations

Beauty brands tend to be bland – retro co. wanted to break out of the norm, and provide a brand that customers could relate to; using color, patterns and quirky names.

Packaging

In tandem with brand development, packaging was conceived. Each launch product was a mini brand of it’s own, allowing for future expansion.

SERVICES

Logo, Branding, Graphic Design, Package Design, Marketing Collateral

YEAR

2017

CLIENT

retro co.

WEBSITE

theretrocompany.com