In partnership with Siegel+Gale, the internal creative studio kicked off a complete refresh starting in late 2018. With 100 resorts within the Club Wyndham network alone, the rollout of the new brand required detailed organization of projects and timelines; everything from resort business cards to website relaunches.



Original Photo

Sweetened Photo

Life’s a beach

The creative studio tackled adventure at every turn – from key cards and in-suite amenities, to exterior signage and onsite brand experiences, the team was instrumental in ensuring the new brand was infused at each touch point.

Infinite to-do list

The sheer amount of marketing materials needing to be identified, proofed & flipped to the new brand was a challenge that the studio took head on.

1,000 words

The new brand used a flagship photography style, which, in combination of stock houses, and commissioned photo shoots, we curated & grew to 2,000+ photos.

Button up

Creating an engaging brand experience was paramount, and the team created more than 200 individual resort & travel inspired pins resort guests can collect on their travels.

New + Existing Owner Gift Kits

Club Wyndham wanted to reduce the cost of existing owner kits (upwards of $75/each) while creating a strong brand statement. New, custom owner kits were developed to not only tell the brand story, but to also reduce costs – saving the organization more than $2.5 million annually.

Social Canva Brand Templates

In order to maintain the constant stream of social content, we implemented Club Wyndham brand kits & custom templates within the Canva platform. This allowed for speed-to-market messaging and provided the internal social team freedom to produce content within the creative sandbox of the brand.

Collectible Vacation Pins

A collectible pin was designed for each of the Club Wyndham resorts – 100 in total. Visiting guests are encourage to collect them all, along with a variety of other vacation-inspired designs available at every Club Wyndham.

Club Wyndham Vacation Pins

The wheels on the bus

Bold marketing was requested for the Las Vegas market. In a partnership with McCarran International Airport (now Harry Reid International Airport) Club Wyndham was advertised on the car rental trams buzzing about the airport property. Mini vacations prompted foot traffic to many Las Vegas Club Wyndham properties & affiliates.

Creative Direction, Branding, Logo Development, Graphic Design, Package Design, Marketing Collateral