The premiere LGBT+ party weekend in Orlando just got a fresh new look!

A party for everyBODY.

For the 29th year in Orlando, Florida, One Magical Weekend is the premier destination event for LGBT+ vacationers worldwide. Celebrating love, kindness, and acceptance, this weekend draws in more than 150,000 guests to Central Florida and the Walt Disney World® Resort.

One Magical Weekend remains true to its roots – always enjoyed the first weekend in June, and for 2019, they wanted to expand their reach with an all-new approach and fresh take on their brand.

One Magical Weekend 2019 will be the largest in the event’s history, and with that, an all-new responsive website was needed.

Designed & developed with a mobile-first approach, the new OneMagicalWeekend.com is a brightly-colored showcase of all of the amazing events, DJs and Sponsors of the 2019 weekend.

It was important create an easy-to-navigate, clutter-free environment which allowed guests to experience all that OMW has to offer, while being able to easily purchase event tickets and book their stay at the OMW host hotel – The Sheraton Lake Buena Vista Resort.

Mobile-first promotional videos to generate interest.

Leading up to the weekend, short videos were created to generate interest and promote all that One Magical Weekend has to offer – these were blasted across social media and sent out via their large email database of LGBT+ travelers.

Custom on-brand event signage throughout the resort.

Guests of the Sheraton were greeted by onsite event signage showcasing the weekend’s festivities, as well as other weekend-specific advertising.

A branded social strategy.

The primary platform that One Magical Weekend uses to generate event awareness and drive sales is Facebook – where the majority of their customers are. For 2019, an all-new branded look was launched to promote individual daily pool parties, afterhour events and main event attractions at the House of Blues Orlando and Disney’s Typhoon Lagoon Waterpark

One Magical Weekend
Branding, Logo Design, Graphic Design, Web Design, Web Development, Promo Videos